General Mills: “a great place to start, a great place to stay. . . We are highly committed to an environment that supports the varying needs of all our employees inside and outside of work.”
Accenture: “some of the most creative, forward‐thinking people in the business world … from a wide range of cultural, educational and geographic backgrounds … able to work in a dynamic and professional environment that values each person's perspective
Companies with successful value propositions are able to source from a much deeper pool of talent. The truth is that the better you brand your message and live the brand the more people want to work for you. And if the brand isn’t built from the inside, few may believe it on the outside.
A job is in an investment. It is all the experiences and tangible skills acquired that piece together to create a career. Even if it’s not your ideal job you should be thinking about what skills you are going to develop in that job to help you obtain your next job. Invest in yourself so that others will invest in you. How are you developing the experiences to create your value proposition?
*Sartain, Libby: Brand for Talent (2009)